PROJECT
Cannabis Media Council
STATUS
Development
FUNDRAISING GOAL
$7,000,000
Cannabis Media Council
We use the power of media to uplift light-hearted advertising campaigns that show positive experiences with cannabis and normalize consumption across generations.
Though the cannabis industry has made massive progress on the regulatory side and today over half of the American population may legally purchase cannabis products, navigating advertising and media access is inconsistent and often the category is censored altogether.
The Cannabis Media Council aims to turn advertising woes into a way forward. To end the media moratorium on cannabis, the Council connects with publishers and educates them on the opportunity to evolve their media and associated ad inventory, and plans to annually release self-regulated guidelines and best practices for cannabis advertisers.
The Council dares to change the narrative and strives to be the collective voice in cannabis that, similar to the USDA’s “Got Milk?” campaign, broadens consumer awareness and consideration for this amazing plant and her products. Checkoff programs with national, mainstream campaigns are standard in other industries but not yet sanctioned for the cannabis sector. In advance of national legalization, the Council is building the necessary coalition and standards to serve the growing industry’s need to connect with consumers in factual and creative ways via advertising.
The Cannabis Media Council’s fundraising level reflects the organization’s goal to air the first nationally broadcast pro cannabis commercial during the biggest game advertising night of the year.
Founders:
Joyce Cenali, Big Rock Partners and Sonoma Hills Farm
Amy Deneson, Pheno
Lulu Tsui, On the Revel
Founding Board Members:
Rachel Boykins, MXXN, Good Tree Capital
Ophelia Chong, Asian Americans for Cannabis Education
Annie Davis, Growing Impact
Allison Disney, Receptor Brands
Stephanie Honig, Napa Valley Cannabis Association
Carm Lyman, The Lyman Agency
Dale Sky Jones, Oaksterdam University
Founding industry partners include more than 70 brands, including Almora, Asian Americans for Cannabis Education, Bad Hombre, Bear Humboldt, BIKO, CannaCraft, Chemistry, Clio Cannabis, Compound Genetics, Cosmic View, Country, Crypto Cannabis Club, Dompen, Eaze, Evergreen Herbal, Element Apothec, Flowerhire, Fume, Garden Society, Green Bee Botanicals, Headset, Heavy Hitters, Head and Heal, Henry’s Original, Heylo, House of Puff, House of Saka, Hudson Hemp, Indigo & Haze, K-Zen, Kikoko, Kiva, Lab Canna, Level Blends, Maison Bloom, Mannada, Meadow, Mendi, Miss Grass, Moon Made Farms, MXXN, NABIS, Napa Valley Cannabis Association, Nekktar, New York Cannabis Growers & Processors Association, Node, Nug, Oaksterdam University, On the Revel, Origins Council, Pacific Stone, Pantry, Papa & Barkley, Park Jordan, Pheno, Purple City Genetics, Rebelle, Receptor Brands, Root Sciences, Rose Los Angeles, Sava, Shoki, Sonoma Hills Farm, Surplus, Thric3, Tonic, URSA, Vertosa, Women Grow, Wunder, and growing.
To make a donation in support of Cannabis Media Council make out a check payable to: SIMA STUDIOS and mail to 551 Norwich Drive, West Hollywood, CA 90048. SIMA’s Tax ID is 46-2836025. Be sure to write “Cannabis Media Council” on the notes/memo line of the check. If you would prefer to make a wire transfer, please reach out to project@simastudios.org.
To donate via Paypal/ Credit Card click below. Every amount is appreciated and an important contribution.